PAMPERS

MOM’S FIRST BIRTHDAY

Pampers gave Dads a chance to say what they couldn’t before and show appreciation for all the sacrifices that moms thought went unnoticed.

We call it Mom’s first birthday, based on the concept that a baby's first birthday also marks the first year a woman becomes a mother

AMPLIFICATION

RESULTS

5.7MM
online views
160%
Increase in brand name tweeted the first week after the film was live.
130%
Increase in daily average of all sharing (WOM) observed after one week of launch vs previous month, generated online conversation.