ARIEL

LAUNDRY SCIENCE

In this new campaign we will wash-away “laundry myth,” or the preconceptions that prevail in laundry, using the power of science. We wanted to bring a more entertaining approach to the science of Laundry.

Creating a sophisticated but charming character to ask the questions we all wonder about – bad odor, mildew, visible dirt or bacteria - Ariel unveils the dirty myths of clean laundry with Ariel Laundry Science.

AMPLIFICATION

RESULTS

10%
sales increase in first year of campaign.