JR East

DELICIOUS SUPPLEMENT

Stressed and overworked Japanese are ignoring their nutritional needs, increasing the burden on the country’s healthcare system.

JR railways, the most prominent rail company in Japan with many deli food courts in it’s stations wants to move from being just a transportation system, to being an integral part of peoples life infrastructures.

This desire caused them to question how to improve the food courts offerings in their stations.

Delicious Supplement is an individually tailored, nutritionally complete supplement prescribed by a nutritionist with all the convenience of fast food.

This desire caused them to question how to improve the food courts offerings in their stations.

Using a physiological diagnosis through the LINE messaging app, customers are prescribed the right combination of pick-and-mix style deli capsules. Each capsule helps customers rebalance their nutritional needs with a range of food available that can create 2.2 million combinations. Professional nutritionists, psychologist and physiologist helped to create the range of menu items.

RESULTS

105MM
Impressions less than two weeks
122.5%
Sales vs YA