ABOUT

OUR CLIENT

  • McDonald’s
  • MINI
  • IQOS
  • Marlboro
  • LARK
  • OralB
  • evian
  • BIO
  • densia
  • alpro
  • AXA
  • HARIBO
  • T-FAL
  • SKII
  • COTY
  • LVMH
  • ABInBev
  • STELLATIS
  • VISA
  • trivago
  • gsk
  • MARRIOTT BONVOY
  • INFINITI
  • Mondelez
  • IG
  • bel

OUR APPROACH

We have a philosophy that guides our work and everything else we do. It’s called Humankind. It’s not about advertising, brand propositions or selling products, but a story about people, purpose, and changing behavior. It places what makes us human, at the center of everything we do.

OUR MANAGEMENT

  • MASAYA NAKAMURAChairman and Representative Director

    With a 34-year tenure at Dentsu Inc. (currently Dentsu Group Inc.), Masaya managed major clients such as Philip Morris, Coca-Cola, McDonald's, and Shiseido. He excelled as a leader in account management and integrated solutions, becoming an Executive Officer in 2018.
    Relocating to Singapore, he served as Executive Client President for Dentsu Aegis Network (currently Dentsu International) in the global and Asia-Pacific regions. In 2019, he became the Global Solutions CEO at Dentsu International, advancing global client excellence.
    As of 2022, he accelerated strategic promotion as Group Solutions Officer at Dentsu Group Inc. and became a Global Client Partner in 2024. In January 2025, he was appointed Executive Senior Advisor. Masaya is adept at navigating intercultural dynamics and is passionate about delivering impactful results for clients.

  • GARETH MULRYANCEO and Representative Director

    A British native, Gareth joined Publicis Groupe in 2005 and moved to Asia in 2007 and has lived in both Shanghai and Singapore prior to moving to Tokyo.
    He has worked across many brands across the Groupe, which has given him a good spectrum of experience across all roles within the communication industry from brand to direct, TV to analytics, or creative to project management. This wealth of experience has allowed him to develop teams in media, strategy, search, content, technology infrastructure and data analytics to service their clients.
    In his management role, overseeing Publicis Media Singapore he has oversaw the transformation of the business leading the business to achieve double-digit revenue growth. During this tenure, he has been instrumental in securing new business wins across APAC and has worked on Global Brands like Samsung, Mondelez, Marriott, Visa and GSK.
    Prior to life in media, Gareth worked at Goldman Sachs in their Fixed Income division in London.
    He has been part of the Beacon Board since 2017. He is appointed to his current position in April 2020.

  • RICARDO ROCESChief Financial Officer

    Ricardo began his career in New York where he worked as an accountant and auditor in new media and entertainment. He joined Masius, part of Publicis Groupe, as Business Manager in 2004, and later assumed the role of global controller of MSLGROUP in 2008. He was appointed MSLGROUP Asia CFO in 2011, based in Singapore, where helped manage the PR and Experiential agencies of Publicis Groupe. He was appointed in his current role at beacon in February 2016.

  • MASAYA NAKAMURAChairman and Representative Director

    With a 34-year tenure at Dentsu Inc. (currently Dentsu Group Inc.), Masaya managed major clients such as Philip Morris, Coca-Cola, McDonald's, and Shiseido. He excelled as a leader in account management and integrated solutions, becoming an Executive Officer in 2018.
    Relocating to Singapore, he served as Executive Client President for Dentsu Aegis Network (currently Dentsu International) in the global and Asia-Pacific regions. In 2019, he became the Global Solutions CEO at Dentsu International, advancing global client excellence.
    As of 2022, he accelerated strategic promotion as Group Solutions Officer at Dentsu Group Inc. and became a Global Client Partner in 2024. In January 2025, he was appointed Executive Senior Advisor. Masaya is adept at navigating intercultural dynamics and is passionate about delivering impactful results for clients.

  • GARETH MULRYANCEO and Representative Director

    A British native, Gareth joined Publicis Groupe in 2005 and moved to Asia in 2007 and has lived in both Shanghai and Singapore prior to moving to Tokyo.
    He has worked across many brands across the Groupe, which has given him a good spectrum of experience across all roles within the communication industry from brand to direct, TV to analytics, or creative to project management. This wealth of experience has allowed him to develop teams in media, strategy, search, content, technology infrastructure and data analytics to service their clients.
    In his management role, overseeing Publicis Media Singapore he has oversaw the transformation of the business leading the business to achieve double-digit revenue growth. During this tenure, he has been instrumental in securing new business wins across APAC and has worked on Global Brands like Samsung, Mondelez, Marriott, Visa and GSK.
    Prior to life in media, Gareth worked at Goldman Sachs in their Fixed Income division in London.
    He has been part of the Beacon Board since 2017. He is appointed to his current position in April 2020.

  • RICARDO ROCESChief Financial Officer

    Ricardo began his career in New York where he worked as an accountant and auditor in new media and entertainment. He joined Masius, part of Publicis Groupe, as Business Manager in 2004, and later assumed the role of global controller of MSLGROUP in 2008. He was appointed MSLGROUP Asia CFO in 2011, based in Singapore, where helped manage the PR and Experiential agencies of Publicis Groupe. He was appointed in his current role at beacon in February 2016.

  • DANIEL TATSUOKAChief Talent Officer

    Originally from Portugal, Daniel moved to Japan in 2005. After graduating from International Christian University (ICU), Daniel joined Google, where he spent 7 years in Ireland, Singapore, and Japan, holding positions in Sales, Communications, People Ops and Program Management. In 2018, Daniel left Google to embark on a mission to drive Japan's society forward by transforming how we work. He has since held leadership positions at Mercari, Amazon Web Services and Patagonia. In 2023, Daniel was appointed as Publicis Groupe Japan Chief Talent Officer.

  • SOSUKE KOYAMAChief Transformation & Strategy Officer

    A Strategic Planner for over 20 years, Sosuke joined beacon as Executive Planning Director in August 2014. He spent then 18 months at Facebook where he has built a strong experience in data-driven marketing services. He joined Publicis Groupe Japan as Chief Transformation & Strategy Officer to accelerate the shift of the Groupe towards digital services. He will especially focus on the new Digitas agency, that has just launched in the beginning of 2020.
    He has worked in multiple countries, cultures and agencies including Japan, the United States, China and Singapore. His past clients include everything from cars, shoes, FMCG, electronics, travel, and the finance sector at agencies such as W+K, Fallon, BBH and TBWA.

  • DANIEL TATSUOKAChief Talent Officer

    Originally from Portugal, Daniel moved to Japan in 2005. After graduating from International Christian University (ICU), Daniel joined Google, where he spent 7 years in Ireland, Singapore, and Japan, holding positions in Sales, Communications, People Ops and Program Management. In 2018, Daniel left Google to embark on a mission to drive Japan's society forward by transforming how we work. He has since held leadership positions at Mercari, Amazon Web Services and Patagonia. In 2023, Daniel was appointed as Publicis Groupe Japan Chief Talent Officer.

  • SOSUKE KOYAMAChief Transformation & Strategy Officer

    A Strategic Planner for over 20 years, Sosuke joined beacon as Executive Planning Director in August 2014. He spent then 18 months at Facebook where he has built a strong experience in data-driven marketing services. He joined Publicis Groupe Japan as Chief Transformation & Strategy Officer to accelerate the shift of the Groupe towards digital services. He will especially focus on the new Digitas agency, that has just launched in the beginning of 2020.
    He has worked in multiple countries, cultures and agencies including Japan, the United States, China and Singapore. His past clients include everything from cars, shoes, FMCG, electronics, travel, and the finance sector at agencies such as W+K, Fallon, BBH and TBWA.

OUR GROUPE

Beacon is part of Publicis Groupe in Japan. Beacon, Saatchi & Saatchi, MSL, Prodigious and Sapient are located under one roof, @Meguro.

  • Leo Burnett
  • Publicis WORLDWIDE
  • SPARK FOUNDRY
  • MSL Influence. Impact.
  • publicis sapient
  • Zenith The ROI agency
  • Starcom
  • Prodigious brand logistics
  • SAATCHI & SAATCHI
  • SAATCHI & SAATCHI WELLNESS
  • Publicis Life Brands Medicus
  • Digitas